Content is an important element that complements and makes any digital Marketing strategy flourish, because it brings various benefits. So if your content is of good quality in the search engines and provides value to consumers, there is a good chance that it will rank. You can no longer fool search engines by writing only for them, but you have to write quality content and optimized for people. In Google certain tools are used to know if the content that is tracked is of quality for users and if they have noticed it (the time spent on pages, number of page views, number of clicks obtained on a link and other elements ) Search engines are designed to understand the behavior of users, their search preferences and provide them with increasingly sophisticated results. This does not mean that we must write impeccably thinking only of search engines, but that our attention must also be directed to users who are our consumers par excellence. Since if optimized content is not presented, it will surely not appear in search results related to the presented topic. This is important for all web pages and especially for blogs. This resource helps to have a better optimization and positioning in the SERPs, with the aim of increasing the visibility of a website in the results of the different search engines and, therefore, achieving that the content that is presented, in a writing, have an optimal position in relation to the competition. SEO copywriting is a quality writing technique. Therefore, SEO copywriting is a powerful partner that every page administrator (Webmaster) should take as a pattern. The crawls by search engines are becoming more and more difficult, because the internet is overhelming and full of information, and search engines demand more and more improvement in the content every day.
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